The goal : to translate into the language of fragrance the aura of light that Swarovski creates through crystal; to add a new dimension of femininity and emotion to the brand universe.
The starting point: the crystal, cut and faceted with Swarovski’s expertise, crystal becomes an energy-charged prism. It captures light, then diffracts and diffuses it in luminous vibrations. This magic phenomenon directly inspired the olfactory structure of Aura by Swarovski. The result is a luminescent fragrance.
At the heart of the fragrance is a prism of energy, a fusion of amber and white musk. Three high-flown olfactory vibrations of pure color become charged with energy and are transformed into fresh, luminous and scintillating rays of clear light.