In 1984 Jacques Konckier acquires the license of Ted Lapidus fragrances and launches Création,
the first one of a serie of perfumed creations with an authentic olfactory signature and always remaining faithful to the brand values with a solid identity based on four core values: sensuality, simplicity, quality and naturalness.
Lapidus finds its origin in the Latin word "Lapis", meaning stone. It is the reason why this natural element is always present in the Ted Lapidus creations. Today 25 years later Ted Lapidus fragrances are world renown with new and innovative fragrances being launched each year.