Discover our most advanced hair color foam technology, offering superior color performance. Rich and intense colors, instantly silky hair. Excellence colors have never been so effortless, as easy as a shampoo. A unique combination of intense colourants in a micro-aerated foam. Infuses hair with colour without smothering its natural highs and lows. It let's light shine through. It's so easy, our voluptuous foam never drips. Just massage in! Enriched with intensely caring agents for instantly smooth, silky hair. The result? Rich permanent colours, lit from within. Intense, easy to wear and always caring. And greys? Gone.