L'oreal Elvive shampoo is formulated to protect and accentuate the colour radiance of the hair. It nourishes the hair and transforms its surface, leaving the hair soft and silky. The shampoo is enriched with moisturising and protecting ingredients and UV filter that creates a colour protect light reflecting system which makes your hair colour looking vibrant and fresh for longer. The shampoo helps to nourish and repair each hair from root to tip to give you sensationally soft-to-touch hair. It also protects the hair from daily damage that can be caused by environmental influences. With its frequent use, the hair becomes soft and silky.